When you release new music, you want it to be heard. But what if your audience doesn't care about who you are? What if they can't tell where your music fits into the larger musical landscape? Your brand is what will help them understand who you are and why they should listen to your music. With that in mind, here are five ways to create a brand around your music:
Be aware of your current brand.
Your brand is the sum of your marketing tactics and how you market yourself. It's what people think of when they hear your name, see your logo, or hear an excerpt from a song that has been put in front of them. It's the image that you are trying to project about yourself, both in terms of how you want to be perceived and what values or attributes you want to be associated with yourself as an artist.
Be aware of what kind of brand you currently have: do people know who they're getting when they come across your music? Does it match up with what they expect? Do they like it? What strengths does this brand have? What weaknesses does this brand have? Where should we focus our efforts on improving our current strategy for better branding and why is this important right now?
Figure out who you are and what you want to be as an artist.
Your brand is your identity. It's what fans, critics, and industry professionals see when they look at you or hear your music. And it's built on everything from the music itself to how you present yourself as an artist.
So let's break this down:
Figure out who you are and what you want to be as an artist.
Know who your audience is and how to reach them (this includes knowing where they hang out online).
Know what makes your music unique compared to other artists in the genre—and why this might matter for marketing purposes if/when someone listens to it (or one of its tracks).
Think about what you want to put out into the world.
When you’re thinking about how to create a brand around your music, it’s important to consider what you want your brand identity to be.
Here are some questions you can ask yourself:
Do I want to be part of a community?
Do I want my visual and sonic style to stand out in the crowd of other musicians?
What do I want people to know about me through my branding efforts?
Choose a name, logo, and color scheme.
It's important to choose a name for your brand that is easy to remember, as well as a logo and color scheme. You want your fans to know what they're getting when they hear your music or see news about you online—a good name, logo, and color scheme are all part of that.
You can also incorporate your brand into the things you do: make sure it's in every photo on social media; use it on flyers when promoting shows; use it when talking about yourself. Make sure people can recognize the visual identity of who they're listening to or watching!
Use your branding in your music videos.
The best way to create a brand around your music is by incorporating your branding into every aspect of your career. You can do this by making sure that:
Your logo is in your videos
Your name is in your videos
Your color scheme (if you have one) is used in all of your videos, as well as other assets like photos, logos, and posters.
Know yourself, figure out what you want to convey to your listeners, and then create a brand that expresses that.
Knowing yourself, figuring out what you want to convey to your listeners, and then creating a brand that expresses that.
That's it. If you can do this, you'll have created the foundation of your music brand. Now let's go into more detail on how to create a brand around your music.
Conclusion
Building a brand around your music is an ongoing process, but it’s also something that can help you stand out amongst the crowd of other artists. It’s important to remember that this isn’t just about creating a logo and choosing colors; it’s also about who you are as an artist, what message you want to convey, and how people will react when they hear your music.
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