MUSIC BUSINESS

5 ways to create a brand around your music

When you release new music, you want it to be heard. But what if your audience doesn't care about who you are? What if they can't tell...

How Many Streams Are Considered A Hit Song & Why? If you are starting in the music industry, you must have wondered at one point how many...

Strategies To Promote Your Music Online IN 2022 Introduction The music industry has become more and more competitive over the past few...

The FOUR Golden Rules To Signing An Artist: A Music A&R's Perspective. In the music industry, signing an artist is a very important...

The A&R Guide to Signing Artists The A&R Guide to Signing Artists is a book that sets out the basic principles of A&R and how they apply...

A&R TERMINOLOGY A&R Terminology - A&R stands for Artist & Repertoire. This is the department in a record company that is responsible...

Music streaming giant Spotify is seemingly everywhere. But they are not the only ones expanding their activities in Africa, global music...

In the music industry, Artists and Repertoire (A&R) is the department of a record label or music publishing company that is responsible...